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Bid process

Once Upon a Bid…

Storytelling in bids has been a topic of much conversation over the past few years, with interesting sessions from Sarah Hinchliffe and Ashley Kayes recently on the APMP calendar.

In Ashley’s session in the recent Winning Business Virtual Experience, she highlighted the link to Disney – ‘storyboarding’ as a concept started in the Disney studios. This got me thinking about the similarities between many Disney animated films and the bid process. There is a chance continued lockdowns are starting to take their toll… or just that I watch too many Disney films. But there are some shared themes!

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The Little Mermaid

  • The Disney version: The film tells the story of a mermaid Princess named Ariel, who dreams of becoming human and falls in love with a human prince named Eric, which leads her to make a magic deal with an evil sea witch to become human and be with him.
  • The bid version: The challenger firm dreams of being “the one” and usurping the incumbent. They look for the insider knowledge, doing a deal to repay the favour with a job if it works out well…

Peter Pan

  • The Disney version: Wendy Darling and her brothers John and Michael go on an adventure to Never Land with Peter Pan (the boy who never grew up) and his pixie friend Tinkerbell. Peter leads a band of Lost Boys who spend their time hiding from and fighting with Captain Hook. After helping Peter win a battle with Hook, the children fly back home. Peter and the Lost Boys return to Never Land.
  • The bid version: Peter and the Lost Boys are the MD and the operational and technical experts the bid manager (Wendy) tries to round up and control to input into the bid; usually seen all the time, now the bid has come out, they’ve gone into hiding.

The Black Cauldron

  • The Disney version: Set in a mythical land during the Early Middle Ages, the evil Horned King hopes to secure an ancient magical cauldron that will aid him in his desire to conquer the world. He is opposed by a young swineherd named Taran, the young princess Eilonwy, the bard Fflewddur Fflam, and a wild creature named Gurgi who seek to destroy the cauldron, to prevent the Horned King from ruling the world.
  • The bid version: Two bidding firms – one of which is the incumbent – battle over a third party expert who will give them the edge in the bid.

Aladdin

  • The Disney version: The film follows Aladdin, an Arabian street urchin, who finds a magic lamp containing a genie. He disguises himself as a wealthy prince, and tries to impress the Sultan and his daughter.
  • The bid version: The bid team that exaggerates or even makes up its experience to get in the door with the client and their advisors. Beware – the lack of experience will be found out!

Tangled

  • The Disney version: A lost, young princess with magical long blonde hair yearns to leave her secluded tower. Against her mother’s wishes, she accepts the aid of an intruder to take her out into the world that she has never seen.
  • The bid version: A client has been with the same service provider for some time. The service delivery team has pushed back on their MD as they feel things can be improved. The client is now coming out to bid for the first time to find something different.

Big Hero 6

  • The Disney version: Hiro Hamada, a young robotics prodigy, forms a superhero team to combat a masked villain.
  • The bid version: In probably the most obvious bid link of the Disney back-catalogue, the bid manager and sponsor pull together a crack bid team with differing skillsets to outbid the competition.

And finally, an honourable mention to Inside Out – set in the mind of a young girl, where five personified emotions (Fear, Sadness, Anger, Disgust and Joy) try to lead her through life. Definitely all the emotions the Bid Manager goes through during the bid process…

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